From good to grand. In marketing, brevity is key. In order to highlight the luxurious lifestyle at The Grand at Turtle Creek and The Manor at State-Thomas Condominiums, Jef came up with a series of quick and punchy tag line that were featured in the advertising including on-site billboards. Phrases like “domesticity never looked so good” or “home is where the heart amenities are!” were a hit with the client and potential buyers.

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