At MasonBaronet, an integrated marketing communications firm in Dallas, creative director Paul Jerde sppons up Creative Jams to whet the staff’s appetite for exploration. Every month, for about the cost of a pizza and an hour of time, Jerde arranges what has become known around the office as a Creative Jam. These outings give the MasonBaronet team a chance to stretch their conceptual skills. There are two key goals to these meetings: build staff unity and gain new perceptions from creative exploration. – Heather West, HOW Magazine, June 2008
