Holding out for a hero. Realizing that making a gift to a non-profit organization can make anyone feel like a hero, Jef chose to feature this theme for the Jewish Federation of Greater Dallas 2006 Annual Campaign. All the material featured imagery of a little boy in a cape and the phrase “As a child, you thought you could change the world… you still can.” The campaign was a huge success raising more than $10 million dollars for Federation-supported agencies.

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