"When the circus comes to town and you paint a sign about it -- that's advertising. Put the sign on the back of an elephant and march him through Beverly Hills and that's a promotion. If the elephant walks through the mayor's flower bed -- that's publicity. And if you can get the mayor to comment about it, that's public relations."

- Michael Levine, $elling Goodness

Tingley first fell in love with the power of communications during his career as the producer for the Gene & Julie Morning Show. Since that time, he has worked in a variety of marketing-related fields including serving as the Promotions Coordinator for Mood Spa, Inc., a women's empowerment company created by TV host Paula McClure, and as the Media Relations Specialist for The Powell Group, a public relations firm were he worked on accounts such as The Shops at Willow Bend, Texas Stampede, Dallas Museum of Art and Del Frisco's Double Eagle Steakhouse.

Prior to opening his own marketing, public relations and copywriting business, Mr. Tingley served as the Marketing Director for the Jewish Federation of Greater Dallas. An accomplished freelance writer, he has contributed to publications such as Oak Cliff People, PinkMemo, Texas Jewish Post, Gay List Daily and THE Magazine.

Outside his professional career, Jef serves on the board for Attitudes & Attire and volunteered as the Marketing Director for 2006 OUT TAKES Dallas Film Festival, as the President of the Dallas Zoo Docent Society and as a Steering Committee Member for the Entrepreneurs Foundation of North Texas' Freedom Day which brings together businesses and individuals for a day of community service to honor the lives lost and changed forever by the tragic events of September 11, 2001.

In his spare time, Jef is a passionate purveyor of pop culture keeping his fingers firmly on the pulse of the latest trends and stories by reading countless publications and blogs.

Mr. Tingley graduated Magna Cum Laude from the University of New Mexico. He lives in North Oak Cliff with his partner Jerrett Morris. And yes, he does spell his name with only one "f".

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